Brand Management Expert

Purpose of Job

Jobholders at this level are experienced professionals capable of conducting work with general directions. They are primarily concerned with developing solutions to challenges which require some analysis to understand and resolve, and addressing issues escalated from junior levels.

They undertake complex operational activities including developing branding strategy and initiatives, in addition to brand development guidelines.

Job Resposiblites

• Collect required input from relevant functions to evaluate ZATCA’s current brand equity and to identify challenges and improvement areas
• Support in defining ZATCA brand identity and brand objectives to position and promote ZATCA’s brand and services
• Support in the execution of branding initiatives to enhance brand reach and awareness
• Monitor the use of ZATCA’s brand across all communication channels and verbal and visual communication material ensuring alignment with brand identity and set guidelines and collect reputation feedback to enable insights development
• Follow-up on the implementation of branding initiatives and update branding strategy, if required
• Conduct transactional monitoring on ZATCA’s brand use in communication material to highlight misalignment cases, derive issues and lessons learned and recommend corrective actions for improvement opportunities
• Perform other duties as requested

Job Details

Communication and Contacs

Education

Bachelor’s degree in Communications or equivalent is required

Experience

A minimum of 5 years of relevant experience

Competencies